While we understand why a product or approach is having difficulty or might not be working, we choose to focus on how (or how else) it might work. That subtle change from a "devil's advocate" to a champion of innovation remarkably shifts the odds of success in our favor. If the job to be done is worth doing (the opportunity great enough), someone will find out how to do it ... it might as well be you.
At EMD, we nurture, develop, and reward a culture of CHAMPIONING new product approaches by ...
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... TRYING
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... EXPERIMENTING
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... CHALLENGING
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... GHOST BUSTING
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... PARTNERING
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... LEARNING
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... CONNECTING
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... OBSERVING
