
	Home


	About Us


	Services


	Product Licensing


	Case Studies


	Our Customers


	Photo Gallery

Complete Innovation begins at EMD

Click here to get on your way to Complete Innovation

Licensing Opportunities at EMD

Jump start your path to innovation

click here for Licensing Opportunities.

(630) 629-6500

info@emdtech.com

Case Studies

Safe Sense Shredders

Fellowes Powershred® DS-1 Shredder

In December 2004, the Consumer Product Safety Commission (CPSC) issued a report warning against the dangers to children of paper shredders in the house. At the same time, Fellowes had already begun its trek to create a safer shredder. Fellowes had come to EMD with that general desire and some mechanical improvements to make the shredders safe. Instinctively and without hesitation, EMD applied the Power of Perspectives™ to Fellowes’ request, reframed the problem, and found an ideal solution. As it turned out, the answer was not at all mechanical in nature – rather, it was bio-electric. Safe-Sense® was born. Using this new framework

EMD invented a solution so unique that:

Multiple utility patent applications were filed.
It influenced revised UL standards.
The base technology began to be touted by the CPSC.

Through this work, Fellowes delivered a benefit so valuable that:

The first Safe Sense® shredder became Fellowes biggest selling SKU ever.
The feature is now standard on all models in the Power Shred line.

But EMD’s efforts enabled Safe Sense® beyond merely inventing it. EMD facilitated the path through Fellowes’ technical stage gate; EMD facilitated the technology transfer to multiple Asian manufacturing units; EMD troubleshot gaps in commercialization and post launch execution; and EMD’s cumulated know-how brought the Safe Sense® shredder from idea to retail shelf in less than 15 months.

Advertising & Media Coverage:

Fellowes Safe Sense® Shredder Commercial
HGTV - Safe Sense® Shredder Feature
The “Best of the Best” Office Solutions magazine Cover